tarte cosmetics has partnered with anti-bullying organisation ByStander Revolution in an effort to help stop cyber-bullying with its #kissandmakeup campaign.

The cosmetics brand is kicking off its social awareness initiative with various social influencers on Instagram. CEO and founder of tarte cosmetics, Maureen Kelly, commented 'Cyber-bullying is all too common on social media. 88% of teens witness cyber-bullying every day. We want to use our social platforms to encourage our fans to spread positivity rather than judge someone's appearance, which is why this initiative is so important to us'.